The Art of the Flatlay
A jewellery flatlay isn’t just a photo—it’s a carefully curated visual story. When done right, it’s a scroll-stopping image that can boost engagement, build your brand, or simply share your style. So, how do you create a flatlay that actually gets likes?
Choose a Theme
Start with a clear concept. Are you going for:
- Minimalist chic with gold and marble?
- Boho vibes with beads, wood, and linen?
- Luxe drama with black velvet and gems? Having a theme keeps your flatlay cohesive and visually appealing.
Lighting is Everything
Natural light is your best friend. Shoot near a window or outside on a bright, overcast day for soft, diffused lighting. Avoid harsh shadows or direct sun that can create glare.
Curate the Pieces
Select a few key pieces—don’t overcrowd the frame. Play with scale: pair chunky rings with dainty necklaces or bold cuffs with simple studs. Group similar colors or metals for a harmonious effect.
Layer and Overlap
Flatlays pop when they have depth. Layer chains, stack rings, or drape a bracelet over a fabric backdrop. Overlapping items adds visual interest and guides the viewer’s eye.
Add Props for Context
Props elevate a flatlay. Think:
- A vintage book
- A silk scarf
- A sprig of greenery
- A cup of coffee These elements set a mood and tell a story.
Play With Backgrounds
Switch up textures to make your jewellery stand out. Popular choices include:
- White linens
- Wooden boards
- Marble slabs
- Neutral-colored fabrics Avoid busy patterns that compete with your pieces.
Composition Tricks
Use the rule of thirds—place key pieces along gridlines to create balance. Leave some breathing space and avoid cramming too much into the frame. Symmetry and asymmetry both work, depending on your style.
Edit for Impact
Use light edits to enhance but not overpower. Adjust brightness, contrast, and shadows. Warm tones often make gold pop, while cool tones enhance silver.
Showcase Variety
Include a mix of textures—smooth, hammered, matte—and styles to keep the layout dynamic. Don’t be afraid to feature a single hero piece for maximum impact.
Flatlay Poses That Win
Try a “scattered” arrangement for a casual, effortless vibe or a structured grid for a clean, modern look. A hand or wrist in the frame can add a human touch.
Engage With Your Audience
Use captions that ask questions, tell a story, or offer styling tips. Tag brands, add relevant hashtags, and encourage interaction to increase engagement.
Conclusion: Flatlays That Shine
Jewellery flatlays that get likes are more than just pretty pictures—they’re thoughtful compositions that tell a story, showcase your style, and connect with your audience. Curate, create, and watch the likes roll in.
