Why Understanding Metals Matters
Jewellery isn’t just about style—it’s also about substance. The metal you choose affects durability, care, price, and even skin sensitivity. Let’s break down the most common jewellery metals so you can shop smarter and wear your pieces with confidence.

Sterling Silver
- What it is: 92.5% pure silver mixed with 7.5% other metals, usually copper.
- Pros: Affordable, versatile, and has a classic, cool-toned look.
- Cons: Prone to tarnishing; requires regular polishing.
- Best for: Everyday pieces, layering, and those who prefer a cooler aesthetic.
18K Gold
- What it is: 75% pure gold mixed with other metals like copper or silver.
- Pros: Luxurious, rich color; more durable than pure 24K gold.
- Cons: Higher price point; softer than lower-karat gold.
- Best for: Investment pieces, special occasions, and heirloom jewellery.
14K Gold
- What it is: 58.3% pure gold mixed with other metals.
- Pros: Stronger and more affordable than 18K; good balance of durability and beauty.
- Cons: Slightly less lustrous than higher-karat gold.
- Best for: Everyday wear, engagement rings, and practical luxury.
Gold Vermeil
- What it is: Thick gold plating (at least 2.5 microns) over sterling silver.
- Pros: Looks like solid gold at a lower price; hypoallergenic.
- Cons: Gold layer can wear off over time; avoid heavy wear.
- Best for: Trendy, statement pieces you want to wear occasionally.
Gold Plated
- What it is: A thin layer of gold (less than 2.5 microns) over a base metal like brass.
- Pros: Budget-friendly; offers the look of gold.
- Cons: Tends to fade or tarnish; not long-lasting.
- Best for: Short-term trends or budget-friendly fashion.
Platinum
- What it is: A rare, naturally white metal that is 95% pure.
- Pros: Extremely durable, hypoallergenic, and maintains its shine.
- Cons: High price point; heavier than gold.
- Best for: Wedding bands, heirlooms, and pieces meant to last a lifetime.
Titanium and Stainless Steel
- What they are: Lightweight, strong metals used in modern jewellery.
- Pros: Affordable, hypoallergenic, tarnish-resistant.
- Cons: Limited color options; less traditional.
- Best for: Men’s jewellery, minimalist styles, and active lifestyles.
Rose Gold
- What it is: A gold alloy mixed with copper to create a warm, pink hue.
- Pros: Romantic, trendy, and complements many skin tones.
- Cons: Copper content can cause tarnishing over time.
- Best for: Feminine styles, engagement rings, and stacking sets.

Conclusion: Know Your Metals, Love Your Pieces
Choosing the right metal is about more than looks—it’s about lifestyle, budget, and personal style. By understanding the properties of each, you’ll make informed choices and build a jewellery collection that lasts.