The Importance of Knowing What to Look For
When buying jewellery, quality matters. Whether you’re investing in a piece for yourself or shopping for a gift, understanding how to spot well-crafted jewellery is key to making smart, lasting choices—especially if you’re new to the world of jewellery.

Start with the Materials
Quality jewellery begins with the right materials:
- Metals: Look for hallmarks that indicate purity—such as 925 for sterling silver, 750 for 18k gold, or PLAT for platinum. Be cautious with “gold-plated” or “gold-filled” terms, as they have a thinner layer of gold over a base metal.
- Gemstones: Genuine stones should have clarity, consistency, and be securely set. Synthetic or treated stones can still be beautiful, but transparency about their origin is a sign of integrity.
Weight and Feel
High-quality pieces have a certain heft to them. They feel solid, not flimsy. Rings should not bend easily, chains should feel substantial, and clasps should function smoothly without feeling loose.
Craftsmanship Details
Pay attention to the details:
- Soldering: Joints and links should be seamlessly soldered, with no rough edges.
- Polish and Finish: Surfaces should be smooth and consistent. Matte finishes should feel intentional, not dull or uneven.
- Stone Settings: Stones should sit flush in their settings, with no visible glue or uneven prongs.
Hallmarks and Stamps
Check for stamps indicating metal purity, designer marks, or certification logos. These small engravings, often found inside rings or on the clasp of chains, can indicate quality and authenticity.
Fastenings and Closures
A weak clasp or hinge can ruin even the most beautiful piece. Test closures—lobster clasps, spring rings, and earring backs—before buying to ensure they are sturdy and secure.
Ask About Sourcing and Ethics
A quality piece isn’t just about appearance—it’s also about responsible sourcing. Ask questions:
- Are the metals recycled or ethically mined?
- Are the gemstones conflict-free?
- Does the brand have sustainability certifications?
Price as a Clue
While high price doesn’t always equal high quality, unusually low prices can be a red flag. If a deal seems too good to be true, it probably is. Always research average prices for the materials you’re interested in.
Buy From Reputable Sources
Choose established jewellers, trusted online shops, or independent designers with good reviews. Avoid impulse buys from unverified sellers, especially for higher-ticket items.
Learn by Handling
Visit stores or markets and handle pieces in person. Compare the feel, weight, and details of different pieces to build your intuition over time.

Conclusion: Confidence Through Knowledge
Spotting quality jewellery as a beginner is all about paying attention to details, asking questions, and trusting your instincts. With practice, you’ll learn to recognize the signs of craftsmanship—and make purchases that are both beautiful and built to last.