Your jewellery may sparkle today, but without the proper care, that shine can quickly fade. From everyday habits to environmental factors, several invisible enemies are working against your favourite pieces. To help you preserve the beauty and brilliance of your collection, here are the top things to avoid—and how to keep your jewellery looking as luminous as the day you got it.

1. Moisture and Humidity
Water and damp air are two of the biggest culprits behind tarnish and wear.
Why It’s Harmful:
- Promotes tarnishing on silver and plated pieces
- Weakens clasps and loosens adhesive settings over time
What to Do:
- Store jewellery in a dry, low-humidity environment
- Avoid wearing pieces in the shower, bath, or while swimming
2. Beauty Products and Chemicals
Lotions, perfumes, and hair products can dull finishes and damage stones.
Why It’s Harmful:
- Leaves residues that cause buildup
- Alcohols and acids can wear down metal or coatings
What to Do:
- Apply products before putting on jewellery
- Wipe pieces down after wear to remove residue
3. Harsh Cleaners and Abrasives
Aggressive cleaning methods can do more harm than good.
Why It’s Harmful:
- Scratches soft metals and stones
- Loosens settings and discolours surfaces
What to Do:
- Use mild soap and water or approved jewellery cleaners
- Avoid using baking soda or toothpaste on delicate pieces
4. Physical Impact and Friction
Daily wear can slowly wear down the integrity of your jewellery.
Why It’s Harmful:
- Prongs may bend or loosen
- Chains can kink or snap
What to Do:
- Remove jewellery before sports, workouts, or heavy lifting
- Check settings regularly for signs of wear
5. Storing Pieces Together
Tossing all your jewellery into one box can lead to scratches, tangling, and damage.
Why It’s Harmful:
- Different metals and stones can scratch or tarnish each other
- Chains may knot, and stones may chip
What to Do:
- Store pieces individually in soft pouches or lined compartments
- Hang necklaces separately to avoid tangling

Final Thoughts: Protect the Sparkle
Your jewellery is a reflection of your style and your story—protecting it is part of preserving its meaning. With just a little awareness and care, you can keep your pieces looking radiant for years to come. Avoid the hidden enemies, and let your jewellery shine with the brilliance it deserves.